Journal
Perspectives on AI production.
Most creative directors like the idea of AI production. But one question holds them back
Audiences have accepted worked-over imagery for decades, so what's damaging AI's reputation now is careless use rather than the technology.
The secret to making AI-generated models look real? Imperfection
The flaws AI tends to smooth away are exactly what makes a generated face read as human.
The brief is the new production tool
In AI production, the brief is what decides whether a campaign has a point of view; the tool used to generate it barely matters.
